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07/06/2010 Related Photo
Evergreen International Hotels Entered into a Hotel Alliance
with Regal Hotels International

Regal Hotels International (RHI) is pleased to announce the partnership with Evergreen International Hotels (Evergreen), creating a mutual beneficial platform for hotel business development and resources sharing.

In 2008, RHI established the Regal Circle of Alliance (RCA), a friendly alliance of independent hotel groups and hotels to leverage the know-how, resources and experience of the respective Alliance Hotels in a bid to create business for mutual benefit. Evergreen entered into the RCA this year. The partnership encompassed a multi-façade in-depth co-operation spanning across sales & marketing, business development, food and beverage, customer resources, human resources and training among all Alliance Hotels including RHI.

Both RHI and Evergreen are confident of the prospects for their co-operation. Evergreen is an outstanding hotel chain and RHI is confident that this alliance will create synergies and bring mutual benefits to both parties. Moreover, the co-operation further strengthened the RCA which will definitely enhance the business and brand awareness development for all Alliance Hotels.

RHI manages a collection of fine hotels in Asia. With over 30 years of international hotel management and marketing experience, RHI is now one of the largest hotel groups in Hong Kong. As the organizing hotel group of the RCA program, RHI takes the lead on marketing efforts for the benefit of Alliance members which currently include Continent Hotels & Resorts, Ancyra Hotels & Inns, The Metropolitan Hotel New Delhi, Manathai Hotels and Resorts, Evergreen and RHI. Each member is a key player in their main region of operation and all these brands offering a wide choice of hotels for both business and leisure travellers.

Evergreen Group is a leading conglomerate in Taiwan with wide range of business scope including sea, land, and air freight service, as well as air transport and hotel operation. Evergreen International Hotels currently operates 10 five-star hotels in Taiwan and overseas, offering impeccable service to travellers.

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About Regal Hotels International:
Regal Hotels International is one of the largest hotel operators in Hong Kong. The Group operates six quality hotels in Hong Kong, namely Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Oriental Hotel, Regal Riverside Hotel and Regal iClub Hotel; one in Chengdu, namely Regal Master Hotel; and three in Shanghai, namely Regal International East Asia Hotel, Regal Jinfeng Hotel and Regal Shanghai East Asia Hotel. The Group has several projects under development including Regal Xindu Hotel in Chengdu as well as Regal Kangbo Hotel in Dezhou.
  

Contact          :   Ms Lily Chan, Group Director of Communications /
Ms Angela Cheu, Assistant Communications Manager
Tel : (852) 2837 1963 / (852) 2837 1650
Fax : (852) 2890 5073
Email :

lily.chan@regalhotel.com /
angela.cheu@regalhotel.com

Website :

www.regalhotel.com

     

Regal Airport Hotel | Regal Hongkong Hotel | Regal Kowloon Hotel | Regal Oriental Hotel | Regal Riverside Hotel | Regal iClub Hotel | Regal Master Hotel | Regal Kangbo Hotel | Regal International East Asia Hotel | Regal Jinfeng Hotel | Regal Plaza Hotel Residence | Regal Shanghai East Asia Hotel |