To be an internationally recognized hotel group known for its Sustainability Programs
To implement Green Programmes inside and outside of the work place;
To launch a minimum of one significant Humanitarian Service Project per business unit per year focusing on Youth Development & Health Enhancement in communities where we operate;
To be a financially responsible Group accountable to our shareholders;
To implement sustainable Economic and Community Development Programmes where we operate;
To engage our guests, associates and their families in all our sustainability efforts;
To engage internationally recognised certification organisations to measure our sustainability performance and development.